Tracks & Scope

Comprehensive coverage of case-based learning across multiple disciplines

Conference Themes:

  • Cases on Contemporary Business Practices: Focused on documenting the dynamic strategies and practices across industries, highlighting cutting-edge management approaches in areas such as entrepreneurship, finance, governance, sustainability, and public policy.
  • Contemporary Policy Implemented by GOI and Its Impact: This track explores recent Government of India policies and their outcomes across sectors, highlighting implementation challenges, success stories, and lessons for management practice. It provides a platform to analyse policy impact through case studies and panel discussions with practitioners and academics.
  • Integration of AI in Case Writing and Teaching: Explores how AI tools can support the creation of richer, data-driven cases and enhance the teaching–learning experience.
  • Globalising Indian Business Strategy: Cover strategies for internationalisation, branding, cross-border acquisitions, and the globalisation of Indian value-based managements.
Broad Area Specific Themes / Topics
Contemporary Business Practices
  • Strategy, Governance & General Management
  • Marketing & Customer-Centric Innovations
  • Finance, Accounting & Fintech Practices
  • Business Valuation & Corporate Finance
  • Human Resource Management & Organisational Behaviour
  • Operations, Logistics & Supply Chain Management
  • Sustainability, ESG & Circular Economy
  • Entrepreneurship, Startups & Family Businesses
  • Public Policy, Governance & PSU Transformations
Integration of AI and Industry 4.0/5.0 Technologies in Business
  • Digital Transformation & AI in Decision-Making
  • Business Analytics, Big Data & Machine Learning Applications
  • AI in Marketing (personalisation, customer engagement)
  • AI in Finance (FinTech, predictive modelling, fraud detection)
  • AI in HR (talent analytics, performance management)
  • AI-enabled Operations & Smart Supply Chains
  • Ethical AI, Governance & Data Privacy
  • AI, ML, IoT, Analytics, 3D Printing, AR/VR, Metaverse, Blockchain, Cloud
Globalising Indian Business Strategy
  • Communications & Humanities in Management, Indian Firms Going Global: Challenges & Opportunities
  • Cross-Border Acquisitions & Strategic Alliances
  • Global Supply Chain Integration
  • Internationalization of Startups & SMEs
  • Branding Indian Businesses Globally
  • Globalizing Indian Value-Based Management Practices
  • Comparative Perspectives: Emerging vs. Developed Market Strategies